HINGLISH



Na Hindi, No English, 
We will speak wonly Hinglish!

Hinglish is a blend of the words ‘Hindi’ and ‘English’. It is widely used in urban areas of Hindi speaking states of India and among Indian migrants in UK and US is now an official language. It is rapidly spreading in other parts of India as well via television, newspaper and mobile. Many speakers are not aware of the fact that they are combining English words and Hindi sentences and vice-versa. The trend of Hinglish language can only be expected to grow in the coming years as the English spoken in India gets more and more Indianized.
The oxford English dictionary has already started compiling a list  of Indian words that have become  a part of the English language  and this list is growing with every passing year. Devyani Chaubal, a columnist was the first author to use Hinglish in her work. Author Shobha De then began to use Hinglish elements in her books and Stardust magazine. Other authors that have used Hinglish extensively in their novels are Salman Rushdie and Upamanyu Chatterjee.
Over the years, Hinglish has been effectively used in Indian advertisements through the use of slogans but it is not surprising that English newspapers today have started using more Hindi words in the body as well as headlines. Newspapers are using lyrics from popular Hindi songs to write headlines. The Times Of India, with over 150 years of history behind it, uses Hinglish headlines even on the editorial page. It surely is a sign of changing times.
Pepsi used Hinglish quite effectively in their slogans which went on to become very successful and even after many years people still remember slogans such as ‘Yeh Dil Maange More’, ‘Yehi Hai Right Choice Baby’ and ‘Yeh Hai Youngistan Meri Jaan’.  Recent advertisements in Hinglish are , ‘Think Hatke’ (Virgin Mobile) and ‘Clear Hai’ (Sprite).
So what have you been speaking today- Hindi, English or wonly ‘Hinglish’?

Suman

Dreamer, Blogger, Writer, Foodie, Movie buff, Public Relations. Contributor for The New Indian Express and recently started a news publishing website 'Unkrate'.

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