PHILIPS INNOVATION CAMPUS OBSERVES “WORLD
PREMATURITY DAY” WITH AN AWARENESS INITIATIVE
On the event of “World Prematurity Awareness Day” – 17th November 2013, Philips
Innovation Campus organized an awareness session with Dr. Karthik Nagesh on the
topic “Developmental care for premature
babies” at Bangalore.
Philips also showcased innovative products
available for neonatal care of premature babies, both in the Healthcare and
Consumer Lifestyle segments to mark the occasion.
In India over 35 lakh children are
born premature. Proper handling and efficient medical care is the need of the
hour. These tiny patients are at a high risk of a variety of long term developmental
complications including motor impairments, cognitive deficits, and behavioral
disorders. Although physical and motor disorders may be more noticeable, increasingly
more focus is being directed towards the mental health issues that children
born prematurely or at low birth weight are at higher risk for
attention-deficit, attention-deficit-hyperactive, anxiety, and other emotional
disorders. Anxious parents of pre-term babies can deal with the difficulties of
handling a premature baby if they are well-informed and work closely with care
givers.
Dr. Karthik Nagesh, a senior neonatologist
and Founder, Managing Trustee of the ‘Foundation for Newborns’ which is a trust
that does charity for sick babies and promotes newborn health, spoke on the occasion
and quoted “Babies born too soon need a
good start in life. Hence we should do whatever it takes to reduce the burden and
mortality associated with prematurity by spreading awareness on the need for
their safe delivery in institutions where they can be cared for.”
With emphasis on Integrated development care for neonates, Philips showcased a range of products to promote family centered care including positioning aids like Bendy bumpers, Prone Plus, Snuggle Up, Fredrick T Frog, and Wee pee Diapers for premature neonates.
Demonstrating the products,
Mr.Srikanth Muthya, Director, Healthcare, said “Each product is developed with seven evidence based core measures in
mind: Healing Environment, Partnering with Families, Positioning &
Handling, Protecting Sleep, Minimizing Stress & Pain, Optimizing Nutrition,
and Safeguarding Sleep” He also added
“Philips has extended beyond basic therapeutic devices
and moved into cognitive developmental
care for premature new borns.”
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