LENOVO REDEFINES THE TABLET EXPERIENCE WITH A
PATH BREAKING YOGA TABLET
Stunning
multimode design and astounding battery life of 18 hours
Lenovo, the world’s No. 1 PC player (as per IDC Q3 2013 tracker), debuted
the game-changing Yoga Tablet in the country. True to its name, this multi-mode
machine redefines what a Tablet stands for. Based on research which suggests that
the usage of gadgets over an extended time period has an impact on our physical
well-being, the Yoga Tablet has
been ergonomically designed to aid a longer and comfortable Tablet viewing
experience.
(From
left to right)
-Bhaskar Choudhuri, Director- Marketing, Lenovo India
-Amar Babu, Managing Director, Lenovo India
-Shailendra Katyal, Director- Consumer Business, Lenovo India
-Bhaskar Choudhuri, Director- Marketing, Lenovo India
-Amar Babu, Managing Director, Lenovo India
-Shailendra Katyal, Director- Consumer Business, Lenovo India
Identifying a significant need gap
in the market for a Tablet that truly adapts to the user; Lenovo and Ashton Kutcher
came together to envisage and create the Yoga Tablet. Ashton’s keen sense of
innovation and deep tech understanding played a key role to break the mold and
design a form factor, which is easier to hold, use and view with three distinct
modes:
-Hold mode allows reading an e-book
for hours or checking that recipe while cooking a breeze
-Stand mode allows the Tablet to
stand on a flat surface, making movie-watching a pleasure
-Tilt mode gives a better viewing
angle for easier typing, playing games and surfing the Internet.
Speaking at the launch, Shailendra
Katyal, Director – Consumer Business, Lenovo India said, “Technology is a part
of who we are, therefore it needs to transition constantly to keep pace with
our changing lifestyles. With this intent, we have re-engineered the Tablet
from ground-up to offer users a better way to experience the Tablet. We are
confident that the Yoga Tablet will redefine the category and set the stage for
devices that are in sync with the evolving needs of the consumer.”
Key features:
Ergonomic design and thoughtful
engineering:
The cylinder enables Lenovo to
surpass the design of a conventional Tablet and forms a perfect handle on the
side to make it easier to hold with one hand, to keep it steady versus having
to hold it with two hands (just like rolling up a magazine to hold and view it with one hand)
It also allows for a better viewing
angle in Tilt mode when placed on a flat surface
To put it in Stand mode without
having to use or buy special accessories, there is a built-in flap available.
Longer battery life for computing on
the go:
With the Yoga Tablet one can enjoy
18 hours of battery life as Lenovo has put laptop batteries (larger than
typical Tablet batteries) in the cylinder on the side of the device. The
batteries offer 2X the life of a typical Tablet.
Weightless feel:
Yoga Tablet’s uniquely shaped
cylinder shifts the center of gravity from the center to the side
That means in Hold mode users get a
superb grip, making long duration of one-hand usage effortless
Though it weighs almost the same as
other Tablets (same screen size) its design makes it feel much lighter.
Other features:
Equipped with Dolby® audio and
front-facing speakers, offering a powerful surround sound experience.
High definition 1280 x 800 displays,
a 5 MP auto focus rear camera, storage options up to 64 GB,
The 20.3 cm model offers 3G and
voice calling, which is the basic requirement for the Indian market; and the 25.4
cm model features Wi-Fi + 3G.
Optional Bluetooth keyboard for the
25.4 cm model that functions as a cover and even wakes up the Tablet when it’s
removed and puts the Tablet to sleep when it’s attached
Users can also opt for a WD100
dongle to stream video content from the Tablet wirelessly to a TV.
Further information available on www.lenovo.com/yogaTablet
Pricing and availability:
Available across all major retailers
across the country and on dostore.com,
Lenovo Yoga Tablet is priced at INR 22,999/- and INR 28,999 /-, for the 20.3 cm
and 25.4 cm models, respectively. For the 20.3 cm model the
accessories bundle, worth INR 4000/-, which includes a sleeve cover, protective
film and earphone, as well as 1 year additional warranty will be absolutely free
(exciting offer for early birds 15-24 Nov). For the 25.4 cm model the
accessories bundle priced worth INR 5000/-, which includes a sleeve cover, protective
film and earphone, as well as 1 year additional warranty will be absolutely
free (exciting offer for early birds 15-24 Nov). Lenovo also offers a portfolio of
service solutions including warranty extensions, upgrades and premium technical
support.
No comments:
Post a Comment