An
Ode to Fashion
Kazo
launches its new store with a fashion party reminiscent of Milan
KAZO, the epitome of classy, sophisticated fashion
introduced its collection made for the diva who loves to experiment with style
at their new store launch at Indiranagar, 100 Ft. road, on Friday. Crafted from
the most sophisticated fabrics and contemporary cuts, the launch lived up to
its expectations of being elegant and entrancing.
The event culminated in a fashion show that displayed
the brands latest collection with flamboyance and flair, in the stylish and chic
settings of a night club. Curated by Anita Pathania, the show typified her unique
creativity and distinctive touch, truly making it a store opening that stopped
the traffic on 100ft. road.
To reflect the brands global appeal, international
as well as Indian models were a part of the show. They were seen displaying the
stunning Spring-Summer 14 Collection in styles that reflected hi-life, party
wear.
Keeping in tune with their unique sensibility of
“bringing out the diva in you”, KAZO held its exclusive “Ambassador girl”
campaign, an initiative taken by the brand, inviting girls from all around
India to take part in the most talked about online campaign.
Three lucky girls were then given a once in a
lifetime opportunity, to become a brand ambassador for KAZO. As an ambassadress
these girls were given a chance to get a complete makeover, go for all the
upcoming events and avail of special spa treatments and discount vouchers. The highlight
of this campaign was that the girls were given the chance to walk the ramp for the
very same fashion show.
At the launch, Mr. Deepak Aggarwal, M.D. of KAZO
said “The KAZO collections are very much at par with the European runways, so a
lot of that reflects in the ‘new patterns’ and ‘embellishments’ that have been
used. As a young and an international brand, KAZO has already made its presence
felt by establishing 21 stores in major fashion hubs and cities in India” He
went on to add, “Kazo was born because there was no Indian brand that was doing
something novel and our efforts will be dedicated towards continuing to
exhilarate our customers with breathtaking and innovative offerings.”
At the show, the brand displayed its Spring-Summer’14
collection that offered an array of interesting new motifs, reflecting upon the
“free spirit” ethos of the company. The collection opened with a myriad of
colours like Poppy Red, Limeade, Flamingo Pink, Dazzling Blue, Blazing Yellow,
Green Ash and Neon Pink. The styles were sophisticated, classic and glamorous
with a tribute to contemporary trends.
As ever, KAZO offered an array of luxurious
fabrics and textures like Basket Weave, Heavy Moss Crepe, Kamas Georgette,
Butter Georgette, Chiffon, Poly Net, Floral Net etc. in a selection of cool
shades to create a versatile wardrobe.
It was a night of glamour and fashion and the grand
event was a true testament to the fact that KAZO believes in making a constant
endeavor to improve and use new and innovative fabrics for higher customer
satisfaction.
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