Bigbasket.com gears to tap ₹1700
crore retail coffee market
Launches 5 different variants under ‘Fresho’
brand with the concept of ‘ground to order’
Time Flies…. Well,
it certainly does.
Today, we live in a
world where an average human life is incomplete with internet. Ten years on the
rewind and the World Wide Web (www) had just started making its present fell in
India, not aware of how things would change. Earlier, people were so finicky to
choose the fruits, vegetables and other household items and make sure they have
got the best of the lot. And let’s not forget the bargaining for another couple
of minutes or may be more. But today, we have virtual supermarket or online
retail store (you should be knowing this until you have been staying under the
rock till this moment). Just name a thing and you will find it on tip of your
fingers, a sheer convenience to customers. Ohh yes… time flies.
The eCommerce
industry is fast rising and change is very evident. According to a report by
PWC “The sector in India has grown by 34% (CAGR) since 2009 to touch 16.4
billion USD in 2014. The sector is expected to be in the range of 22 billion
USD in 2015”.
That’s the kind of
growth we are talking about. When we speak about the eCommerce industry, Bigbasket.com
is one such name which has been a leader and has dominated the market ever
since.
Bigbasket.com is
India's largest Online Grocery Store and Online Supermarket. With over 14,000
products from over 1000 brands Bigbasket.com is currently present in Bangalore,
Hyderabad, Mumbai, Pune, Chennai, Delhi-NCR, and Mysore with plans to expand to
other cities soon. Our online food store offers a variety of products across
various categories like : Fresh Fruits & Vegetables, Grocery & Staples,
Beverages, Bread,Dairy & Egg products, Branded Foods, Meat, Personal Care
and Household products.
Bigbasket apart
from expanding their geographical horizons is also rapidly expanding their
products. With this aggressive mind set, Bigbasket.com have recently launched
their first private label brand – FRESHO and are all set to tap the ₹1700 crore retail coffee market in India.
Fresho Coffee is
pure filter coffee ground to order. The coffee beans will be ground against
order to maintain freshness. The Fresho coffee is 100% pure with no added
chicory and is a blend of Arabica (35 years old) and Robusta (75-80 years old).
The coffee comes
from a high elevation bean which is bigger and has greater intrinsic value and
is produced at the foothills of Baba Budangiri hills in Chikmaglur.
Bigbasket.com have
launched 5 different variants of Fresho coffee listed below:
Dark Nectar: A
delicately processed coffee with a naturally sweet flavor
Smooth Caramel: A
unique coffee blend with a deep caramelized flavor
Exotica: A
dark roasted, heavy bodied, great tasting coffee
Morning Dew: A beautiful blend
with a touch of sweetness
Noir Crème:
The rich, deep taste of mildly bitter coffee
I had a chance to
taste all the five variants of Fresh coffee. Though every variant has a unique
to offer, I really enjoyed ‘Morning Dew’. I am person who needs a mug of coffee
early morning and this serves as a perfect start to the day. The next best variant
that I really enjoyed was the ‘Dark Nectar’.
The price of Fresho
coffee variants starts from ₹46 to ₹99
for 100 grams.
Speaking to Sudhanva and Nidhi Vohra from Big Basket, they said “Our pricing is very
competitive and we have deliberately kept it affordable so that we can get more
trials and conversions. We have had a very tough time with our suppliers, to
offer coffee at this price point to coffee lovers in Bangalore”.
They further added
“Our objective is to give an option of pure filter coffee to consumers and for
this we have partnered with the Classic group who have 160 years old rich
heritage. They have 5 generations of Coffee plantations. All coffees are
produced with natural flora and fauna with minimalistic use of synthetic
fertilizers”.
awaiting this in Chennai. you have indicated five flavors. which one would you suggest for Tamilian filter coffee aficionado?
ReplyDeleteDear Mr. Venkataraman,
ReplyDeleteThank you for leaving your query on this post.
To answer your first question - Fresho Coffee should be available in Chennai in about a month’s time or so.
And regarding flavor for Tamilian filter coffee aficionado, I would suggest to try out all the five variants and then pick that suits your taste buds the best.
If you ask my personal favorite, it would be Morning Dew and Dark Nectar.